HubSpot pricing: seats, contacts, credits and the fees underneath

What HubSpot costs, in one paragraph

HubSpot Sales Hub costs $20 per seat per month at Starter, $100 at Professional and $150 at Enterprise on its published catalogue price, falling to $90 a seat at Professional if you pay annually up front. Its free tools cover up to 2 users at $0. Professional and Enterprise also carry a compulsory one-time onboarding fee — $1,500 and $3,500 — which is not included in any of those seat prices. Marketing Hub is priced on a different meter entirely.

Everything below was read on HubSpot's own Sales Hub pricing page and its published Product & Services Catalog on 24 September 2026.

Sales Hub, tier by tier

Free tools are $0 a month for up to 2 users, with HubSpot branding on the outbound email and hard caps on templates and snippets. They are a real CRM, not a trial, and they are the honest starting point for a very small team.

Starter is the tier where the advertised price and the catalogue price part company, which the next section takes apart. Professional is the first tier with sequences, forecasting and conversation intelligence, and the first with a mandatory fee attached. Enterprise adds deal splits, deal journey analytics and a sandbox, and is published on annual billing only — HubSpot prints no monthly figure for it.

One structural detail matters more than any single number: full Sales Hub Professional or Enterprise functionality needs a Sales Seat, not a Core Seat. HubSpot's catalogue lists Core Seats separately at $20, $50 and $75 a month for Starter, Professional and Enterprise respectively, so a team can mix cheap Core Seats for people who only need the CRM with full-price Sales Seats for the people who sell. Getting that mix wrong in either direction is the most expensive mistake on this price list.

The Starter offer, and what HubSpot does not publish

HubSpot's Sales Hub card currently shows Starter at $7 per seat per month with $20 struck through beside it. On hubspot.com/pricing/crm the same offer carries its own banner: "Save up to 65% on Starter. Smarter tools, lower price. Get special Starter pricing when you choose a monthly or annual subscription. New customers only. Select offers available for a limited time."

$20 less 65% is $7, so the two statements describe the same thing. HubSpot's own catalogue, which is the document that survives a promotion, says Sales Hub Starter "starts at $20/month per seat". What HubSpot does not publish anywhere is the rate the $7 offer renews at, which is the number a buyer most needs. Until it does, budget Starter at $20 a seat a month and treat anything below that as a discount you got for a year, not a price.

The same pattern is running on a bundle: the Sales Hub page offers Revenue Hub Professional at $57 a seat (was $95) or Enterprise at $98 (was $140) when billed annually, for new Sales Hub and Revenue Hub customers only. Same structure, same missing renewal figure.

Marketing Hub is not priced by seats at all

If you are comparing HubSpot against a sales CRM, compare Sales Hub. Marketing Hub runs on a different meter and the two are routinely confused, usually in a spreadsheet, usually badly.

Marketing Hub Starter is $20 a month per seat and includes 1,000 marketing contacts. Above that, HubSpot charges per extra block of 1,000: $50 a month for 1,001 to 3,000, $45 for 3,001 to 5,000 and $40 for 5,001 and up. Professional does not start from a seat price at all — it starts at $890 a month with 3 Core Seats and 2,000 marketing contacts included, additional Core Seats at $50, and extra contacts in blocks of 5,000 at $250, then $225, $200, $175 and $150 as the list grows. Enterprise starts at $3,600 a month with 5 Core Seats and 10,000 contacts included, additional seats at $75.

Non-marketing contacts are free up to a limit of 15 million overall contacts, and you can reclassify a contact at any time — but HubSpot's own terms add that downgrades only take effect at the start of the following month or at renewal, whichever comes first, that a contact tier cannot be downgraded until the contract renewal date, and that exceeding your tier bills you immediately. A marketing list that grows in March is a price change in March.

The onboarding fees, and what a first year really costs

HubSpot prints its required fees in a footnote directly under the price: Sales Hub Professional carries a required one-time Professional Onboarding fee of $1,500, and Enterprise a required one-time Enterprise Onboarding fee of $3,500. Marketing Hub's catalogue entry requires $3,000 on Professional and $7,000 on Enterprise. These are not optional services; HubSpot's wording is "required".

For five seats across a first year that means $420 on the current Starter offer with no fee attached, $5,400 of Professional seats plus $1,500 of onboarding for $6,900, and $9,000 of Enterprise seats plus $3,500 for $12,500. The step from Starter to Professional is not the $83 a seat the cards suggest — in year one, at five seats, it is a little over sixteen times the bill.

HubSpot Credits, the meter nobody budgets for

Agents and AI features run on HubSpot Credits, which reset monthly and do not roll over. Starter includes 500 a month, Professional 3,000 and Enterprise 5,000; Data Hub and Customer Platform subscriptions include 500, 5,000 and 10,000 at the equivalent tiers.

Beyond that HubSpot sells credits at $0.010 each on pay-as-you-go, invoiced in increments of ten, or in capacity packs of 1,000 credits a month at $10 as an add-on; the Sales Hub pricing page quotes $9.00 per 1,000 credits when you pay annually. HubSpot also warns that exceeding your monthly limit upgrades your account for the remainder of the term. Individual actions are priced in a published rate sheet — the customer agent, for example, is listed at 50 credits per conversation resolved, and the prospecting agent at 100 credits per recommended outreach for one lead. Whether that is pennies or a line item depends entirely on volume, and HubSpot is the only party that can tell you which.

The free tier is the right answer more often than it looks

HubSpot's free tools give two users a working CRM, forms, live chat, email templates and reporting at $0, with HubSpot branding on the outbound email and caps of 3 snippets and 3 email templates. For a founder and one colleague, that is frequently the correct decision, and it is worth saying plainly that a free HubSpot signup earns this site nothing at all — HubSpot's partner programme pays on paid subscriptions. The recommendation stands anyway.

The place the free tier stops working is the two-user cap and the branding. If you need a third login, you are buying seats, and the Starter conversation above becomes the one that matters.

Where these figures came from

The tier prices, the struck-through prices, the credit rate and the onboarding footnotes were read on hubspot.com/pricing/sales and hubspot.com/pricing/crm on 24 September 2026, with the billing toggle set both ways. The catalogue figures — seat types, Core Seat prices, marketing-contact blocks, the $3,000 and $7,000 marketing onboarding fees and the credit terms — come from HubSpot's Product & Services Catalog at legal.hubspot.com, read the same day.

For the same treatment applied to Salesforce, Pipedrive, Zoho CRM, monday CRM, Freshsales and Close, see the full CRM price list compared seat by seat.