Nonprofit CRM Pricing: Free Licences, Discounts and What a 15-Person Charity Pays
A nonprofit CRM costs anywhere from nothing to several hundred dollars per user per month, and the answer for a given charity depends on headcount more than on features. Salesforce gives eligible nonprofits 10 licences free and charges $70 a user a month beyond that on its entry nonprofit edition. HubSpot takes 40% off its Professional and Enterprise list prices. Zoho pays half of every purchase from a one-time $5,000 credit. CRMs built for charities, such as Neon CRM and Bloomerang, ignore seats and price by revenue or supporter count instead. For a 15-person charity on the figures below, Zoho is the cheapest of the three mainstream CRMs in year one, Salesforce comes next, HubSpot costs the most, and the charity-built CRMs start lowest of all.
Every figure comes from the vendor's own pages as read on 18 October 2026, in US dollars.
Four ways vendors discount charities
The programmes look similar in headlines and work very differently in the fine print.
Salesforce gives licences away rather than discounting them. Its Nonprofit Cloud pricing page says that through the Power of Us programme any eligible nonprofit receives 10 Nonprofit Cloud Core licences at no cost, and that Salesforce discounts additional licences for eligible nonprofits. The nonprofit editions are priced per user per month on an annual contract: Sales & Service Core at $70, Sales & Service Advanced at $125, and Sales Max or Service Max at $285. Premier Success is listed as included in all licences, activated when the nonprofit makes its first paid purchase.
HubSpot takes 40% off its current list prices for eligible nonprofits, on net-new Professional and Enterprise products, with a minimum one-year term. Its eligibility page limits the programme to registered charities and NGOs with status equivalent to US 501(c)(3), currently in Australia, New Zealand, the USA and Canada, and excludes Starter products, add-ons and capacity or limit increases. The discount cannot be combined with other offers. HubSpot's free tools, which cover two users, cost nothing whether or not you qualify.
Zoho does not discount the price; it pays half of it. Zoho for Nonprofits offers a one-time $5,000 credit, and Zoho's page explains that with every purchase it covers half the cost from that credit until the $5,000 is used up, renewals included. Its own worked table shows a $2,000 purchase splitting into $1,000 from the charity and $1,000 from the credit, leaving $4,000. A few Zoho apps are excluded; the page links to the list.
monday.com offers nonprofits 10 free seats and 70% off each additional seat, according to its nonprofit pricing page. That page describes its work platform for operations, projects, volunteers and donors; it does not say the offer extends to monday CRM, so confirm before planning around it.
CRMs built for charities price differently
The nonprofit-specific CRMs mostly do not charge by the seat at all.
Neon CRM starts at $99 a month according to Neon One's pricing page, with the total depending on the organisation's revenue and on optional modules for memberships, volunteers and events. The page says pricing is based on revenue rather than record counts, with unlimited records. Neon One also sells onboarding packages that include data migration, without printing their price.
Bloomerang CRM starts at $125 a month billed annually, on Bloomerang's pricing page, which describes a constituent-based model with unlimited users. Its fundraising product starts at $40 a month billed annually but must be bought as part of a bundle with the CRM, and the combined Giving Platform is now priced by quote.
Neither of these appears in a seat-based comparison, which is exactly why they are worth pricing: a 15-person charity pays the same as a 5-person one.
A 15-person charity, priced four ways
| Route | How it is priced | Year one | Year three |
|---|---|---|---|
| Salesforce Nonprofit Cloud Sales & Service Core | 10 licences free, then $70 a user a month, annual contract | $4,200 | $4,200 |
| Zoho CRM Professional with the nonprofit credit | $23 a user a month; Zoho pays half until $5,000 is used | $2,070 | $3,280 |
| HubSpot Sales Hub Professional, 40% off | Catalogue list $100 a Sales Seat, less 40%, plus required onboarding | $12,300 | $10,800 |
| Neon CRM | From $99 a month, rising with revenue; unlimited records | From $1,188 | From $1,188 |
| Bloomerang CRM | From $125 a month billed annually; unlimited users | From $1,500 | From $1,500 |
The assumptions behind each line. Salesforce: 15 users on Sales & Service Core, ten of them on free Power of Us licences and five paid at the $70 card price, so 5 × $70 × 12 = $4,200 a year; Salesforce may discount those five further, which would lower it. Zoho: 15 users on Professional at the $23 displayed on its pricing page, $4,140 a year, with the credit paying $2,070 in years one and two and the remaining $860 in year three, so the charity pays $2,070, $2,070 and then $3,280, and the full $4,140 from year four. HubSpot: 15 Sales Seats at the catalogue's $100, which is $18,000 a year at list or $10,800 after 40%, plus the $1,500 Professional Onboarding fee in year one, at full price because the nonprofit terms do not mention it. A mix of cheaper Core and free View-Only seats would bring HubSpot down considerably. Neon and Bloomerang: the published starting prices only; both rise with the organisation's revenue or supporter count, so a larger charity should ask for a quote.
Implementation: the cost free licences do not cover
Free or discounted licences change the subscription line and nothing else. A nonprofit CRM still has to be designed around how the charity raises money, imported from whatever spreadsheet or old system holds the donor history, and taught to staff and volunteers. On the platform side that work is often done by a consultant; on the charity-built side, the vendor's own onboarding packages cover part of it.
Salesforce is the clearest case. Ten free licences make the subscription line small, but Nonprofit Cloud is a platform, and its pricing page points nonprofits to Salesforce's professional services and certified partners for the expertise to set it up. Partner fees are quoted per project and are not published, so get a quote against a written scope before treating the free licences as a free CRM.
HubSpot's required onboarding fees, $1,500 on Sales Hub Professional and $3,000 on Marketing Hub Professional, are not mentioned in its nonprofit terms, so budget them at full price unless your quote says otherwise. Seat-by-seat prices for the mainstream CRMs, before any charity discount, are on the CRM pricing page, and HubSpot's full fee schedule is in the HubSpot pricing guide.
How to choose
Start with headcount and in-house skills, not with the discount percentage.
- Up to ten staff, someone comfortable with configuration: Salesforce's ten free licences are hard to beat on subscription cost, as long as implementation is budgeted.
- A small team that wants something simple: Zoho CRM with the nonprofit credit, or HubSpot's free tools for two users, keep both the bill and the setup small.
- A fundraising team that thinks in donors, gifts and campaigns: price Neon CRM and Bloomerang, whose data models start from donations rather than sales deals, and whose prices do not grow with staff.
- Marketing-heavy charities: HubSpot's 40% discount matters most where Marketing Hub Professional is the core purchase, but its onboarding fee and the exclusion of add-ons and limit increases belong in the comparison.
Whatever you choose, check eligibility before you buy. Every programme here applies to new purchases on eligible organisations, and several cannot be applied to a subscription you already hold.
Edge cases
Charities outside HubSpot's four countries. HubSpot's discount is not available there today. Read each other programme's terms for its own limits; Neon One, for example, describes Neon CRM as built for nonprofits in the US and Canada.
Universities and hospitals. HubSpot's eligibility page names colleges and universities, and hospitals and healthcare networks, among organisations that may be ineligible, with exceptions for some foundations.
Very small charities. HubSpot's free tools and Zoho's free edition cost nothing for two and three users respectively, and may be enough for a first donor list.